I saw this a few days ago at Vogue.com and have not really been able to stop thinking about it. Imman Hamman shows 10 different ways to wear a hoodie. My teenage it garment that are now making a comeback. I think it feels like a very interesting and exciting garment to put together with everything from dresses to swimsuits. It feels like a pretty obvious next step to take after all the sporty influenced collections in recent seasons. I associate the word hoodie with evenings at home or powerwalking, but here there was lot of great inspiration for how to wear it and It atleast got me to change the perception of it. I’m pretty minimalist and never wear patterns or a lot of color and hoodies feels like an excellent garment to use as a compromise to enhance an outfit, and increase the drama of it. If you want to see all 10 looks, you’ll find them here!
Carin Westers show was very laid-back but in a chic way. The colours were mostly in bordeux and marine with som cool prints on some pieces. The silhuettes was very interesting to me with some elongated and highlighted waist. Over all it’s pretty wearable and I like it a lot. The printed coat and pants are to die for.
Best looks according to me: (ph: elle.se)
The next collection I’m gonna give you my thoughts about is House of Dagmar, driven by three sisters. I’ve always been fascinated about Dagmar and I love their choice of textiles and colours this season. It’s a bit rough and hard but still dreamy and feminin. It contains everything from pleats to asymmetric cuts and sporty influences. The colours are also great, there was a lot of beige, blue, black and white. to summarise it I think it’s a very well tailored collection that shows some great craftsmanship.
These are my favouirte looks (ph from elle.se)
Maria Nilsdotter showed her s/s 16 jewellery collection at Livrustkammaren in Stockholm. I’m not that into jewellery unless it’s really small pieces that almost no one els but you notice. But the pieces she showed?!?!?! OH MY GOD!! It totally makes me want to change my entire style and dare to ware jewellery like hers. and the styling by Maria Monti is fab fab fab. It feels like ballerinas, fairies, and famous women through time like Cleopatra and Marie Antoinette just woke up one morning – went badass and made a revolt against their beauty standards and threw away their fancy dresses and changed them into dramatic bodysuits. It was just great and a perfect combo to the jewellery. I love fashion that tells a story, it’s so inspiring.
J.Lindeberg, Founded by my fav designer Johan Lindeberg in 1995. This collection the best of the day in so many ways. Jessy Heuvelink has done a great job. It’s scandinavia meets paris. rock meets feminin and relaxed. There are some great details like the bow around the neck and the epaulettes on the shoulders. these together with fringes, pleats and leather makes it really interesting and raises the bar for great design. I got the same feeling about this that I did whilst watching YSL’s s/s 15 collection. it’s magical. The jackets are INSANELY good.
Third show – Minimarket – driven by the Elvested sisters was a really cool comeback after a few years of not attending fashion week. It was a really bold and cool collection with a variety of materials and a broad color palette. The collection included a lot of glitter, stripes and fringed pieces with asymmetric cuts, straight silhuettes, wide legged pants and oversized jackets. To me it felt like minimalism meets glamrock and I loved it.
The best looks (ph: elle)
Next up was my favourite swedish brand Stylein, founded and owned by their creativ director Elin Alemdar. Her design is always Scandinavian and minimalistisk which is the kind of design I love and prefer to wear and this year wasn’t an exception. The colors wear black, white and marine with some really nice palm leaf printed looks. the long and straight silhouettes are to die for and there’s so much in it I wouldn’t mind to wear any day soon. It wasn’t the most typical summer collection (but the summer over here barley dosen’t exist so..) – it had a lot of head to toe pieces except a few off shoulder items including some amazing coats.
these are my fav looks from the show (ph from elle):